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Food Industry Newsletters
ewsletters are a versatile, popular, and timely way to get specific and detailed information to a highly-targeted audience. When they fail, it is usually due to the inclusion of information not pertinent to the customer such as weddings and births, or due to neglect, i.e. "who has time?"
When executed properly, however, food industry newsletters are a very effective medium where you can control both the target audience and the message. Newsletters also have the advantage of speed and are considered a "quick read." They allow readers to choose what is important to them, read it and move on.
Food industry newsletters carry with them a level of editorial credibility that straight advertising cannot. The reader knows the origin of the piece, but still tends to approach it as objective editorial copy. Its impact is much more subtle but extremely effective.
Acknowledging the need to utilize as many communication vehicles as possible in the food industry, the newsletter can be particularly useful when launching new products, establishing a new image, revitalizing an existing image or kicking off a new marketing campaign.
Subjects which can be covered in a newsletter include:
New food product announcements/features
 Lalich Resources, Inc. 105 North Main Street P.O. Box 711 Grant Park, IL 60940 (815) 465-2070 fax (815) 465-2091 |
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