Media Relations within the Food Industry

key element to the effectiveness of a food industry marketing communications plan is media relations. Lalich Resources defines media relations as the bond that exists between the press and food industry professionals.

Successful media relations can mean a client is sought out as a resource for articles, is often notified in advance of significant editorial opportunities and is frequently given prime placement within editorial copy. The result is that a client gains recognition and credibility within the food industry.

As facilitators, our main function is to make sure that the company's messages are delivered in the most effective manner possible. Furthermore, we ensure that the messages are correctly transmitted by the appropriate media.

Lalich Resources' success with client coverage in food industry trade and consumer publications is a direct result of the relationships we have established and nurtured with the various editors, writers and publishers. We maintain regular contact with them, supply them with bonafide story ideas and/or photographs and always respect their publication deadlines. We know that maintaining a mutually beneficial relationship with the media is why our clients receive exceptional media coverage.

Food industry news releases are an important part of the Media Relations strategy. Highlighting company developments on a regular basis is essential to the success of any media relations program. News releases are an extremely cost efficient method of publicity. Often they are printed with food photos which help to draw in the reader. When compared to the cost of purchasing ad space, news releases are a marketing bargain. Topics and news items that can be covered in press releases include: