Marketing Tips

Getting the most out of your food photography.

Nothing grabs attention faster or makes a more powerful first impression than a stunning photo. That's why it is imperative to make sure your food images are the best they can be.

First tip: Don't skimp on the process. Just because your cousin Ernie did a great job at your daughter's birthday party, doesn't mean he can handle all of your photo needs.

Food photography is a very specialized art, and considered to be the most difficult form of photography. Food simply does not look good under normal photographic conditions. An experienced food photographer is an absolute necessity, as is a good food stylist.

Second tip: Always include a styled food photo with a press release. If you attach a mouth-watering image with your news, you significantly increase the likelihood of the food trades publishing it. Compared to the cost of a four-color ad, this is a marketing bargain.

Third tip: Use those images everywhere you can. Like a company logo, food images become identifiable with a particular company. This is another very effective way to imprint your company in the minds of your target audience while getting the most of your photographic investment.

Lastly, have fun. The food photo shoot is part of the "glamour" of our industry, -- so make sure you share it with a team that is enjoyable to work with.