L O A D I N G

Digital Marketing in 2019 

What is digital marketing and how’s it different in 2019? There’s more to digital marketing than having a website. It is broken down into the different ways your business finds people who are searching for products or services online. But that’s not all; it’s also about brand awareness; social proofing and developing a strategy that will help your business stand out from the ever-increasing crowd trying to market their business online. The internet is an ever-changing place and these are the 7 things internet marketers are currently implementing to make their digital marketing campaign successful.

Making a vision out of their digital marketing plans

Often times businesses of all sizes start with the tactics – websites, chatbots, search ads – without a clear vision for the bigger picture. Whether you are initiating your digital marketing efforts or have been running digital marketing for some time, it is helpful to create or revise your plan to be sure that you’re spending your time and resources as effectively as possible.

Listening to their users’ demands

Listening is the first and most important step – some say it is unexpectedly the most valuable step in this process! Take some time to look at your competitors, other industry players, and your target audience. The biggest challenge in growing your business with digital marketing is to have good ideas and execute them with excellence, and this step will help with both of these.

Having a Marketing Strategy

Clearly define your goal, strategy and objectives so that you have a clear idea of how your efforts will contribute to your bottom line. While this may seem obvious – grow sales, gain donations, increase registrations, etc. – clearly defining what drives your goal will add focus and effectiveness to your execution.

Knowing their Target Audience

The more clearly you define your target audience the better results you will get. Digital marketing allows us to use precision marketing to reach the exact right person at the exact right time with the exact right message. The challenge is knowing your audience specifically and intimately enough to execute this.

Curating the right content

While content is ultimately a part of the execution of each channel, it’s usually helpful to determine the content that your audience is interested in upfront. Crafting compelling content that breaks through digital clutter is key to stand out in a crowded marketplace.

Using the right tools

There are TONS of digital marketing channels and tools that you could use – websites, Facebook, email, CRM, etc. The key is choosing the right tools to meet your business objectives and focusing your efforts smartly.  Here are some must-have tools.

Implementing what they’ve discovered

Implementing with excellence can make or break your success. Often with digital marketing the devil is in the details and maintaining excellence and using best practices is crucial.

Read More

Finding the Right Digital Marketing Agency 

Currently, the internet is one of the most used tools in marketing. This has led to developments of a lot of digital marketing agencies. Some of these agencies are frauds and scams. Therefore they can’t add any value to your business. Due to this, choosing the best advertising agency has become quite challenging. This means you have to take your time to distinguish good agencies from the bad ones otherwise you will end up wasting your money on a scam. Also since marketing plays a very crucial role in your business, the agency you choose will also determine the rate at which your business will succeed. Below are some of the tips that can help you in finding the right digital marketing agency.

Services offered by the agency

Some of the services offered by digital marketing agencies include; search engine optimization, web design, email marketing, online advertisement, social media marketing, and many others. Therefore when looking for a digital marketing agency you should consider the services they offer. This because you have to choose an agency that offers the services that you require. Also, you can choose a full serviced agency that offers almost all the services. A good agency should also offer as many services as possible.

Credibility and experience

Once you have shortlisted the agencies that offer the service you require, then you need to check their experience and credibility. You can do this by searching the agency’s name on the internet. This will reveal a lot of information about the company including customer reviews, expertise. You can also use some of the agency’s clients to determine whether the agency can be trusted. Remembers you should ask for client references who were satisfied and those who were not satisfied. You can also use their website to determine their experience. A good marketing agency should have a decent website and social media pages. An agency’s online presence may also help.

Support

Any good agency should have a good support system. To determine how efficient a digital marketing agency’s support is, you can contact them via their web and see how long it takes them to respond. You can also call and gauge how knowledgeable their supports staffs are in marketing their agency.

The amount the agency charges

Digital marketing is a business investment. Like any other investment, you have to have a precise budget. Therefore when choosing a digital marketing agency, you have to consider the one within your budget.

Read More